DNO

DNO (Defend New Orleans) is currently my biggest project and deepest focus. A brand that’s lasted locally with national recognition for 16 years has recently shifted away from a past, well-known identity. The brand is currently looking to progress into more of a nationwide focus, and I create a lot of their big picture strategy and consequent analysis.

My work with DNO includes:

• Brand content and engagement strategy creation

• Brand content guide creation

• Collaborative experiential activation planning and execution

• Content scheduling and direction

• Drive organization for all internal assets, documents, and processes

• Newsletter ideation and direction

• Leading A/B testing initiatives

• Production research

• Retail and content playlist curation

• Sales goal creation and implementation for Retail Team

• Routine strategic planning for campaign content, collaborations, event activations, and overall business strategies for increased revenue.

• Routine revenue analysis for retail and online

• Site content SEO and copy

• Sponsored ads and social media analytics

• Styling and shot lists

• Systems organization and project management

All photos for content shot by Michael Tucker for DNO.